ABOUT

I've spent over 20 years helping brands grow, build relevance and connect with people through bold ideas that drive real business impact.

My career has taken me from São Paulo to New York and now LA, where I've had the chance to lead talented creative teams, work at some of the world's most respected ad agencies and create award-winning campaigns for iconic global brands.

Now on the brand side at Visa, I’ve had the chance to see things from both sides of the table. It’s given me a better understanding of how agencies and brands can work together to make bold ideas happen, connect with audiences, build loyalty and deliver results.

One thing I've learned along the way is that the best ideas come from curiosity, collaboration and a willingness to take risks. That's why I believe in creating an environment where teams feel free to experiment, make mistakes and push boundaries. You can't innovate if you're afraid to fail.

Outside advertising, I wrote Stories About Nothing, a collection of absurd tales that probably would've made terrible ads.

Where I’ve Been:

Global Creative Director - Visa US.
Freelance Creative Director/ Co-Founder at Clutch
Group Creative Director – McCann NY (2021-2023)
Creative Director – TBWA\Chiat\Day NY (2019-2021)
Associate Creative Director – Saatchi & Saatchi NY (2017-2019)
Freelance Senior Copywriter – AlmapBBDO (2017)
Senior Copywriter – DM9DDB (2014-2017)
Senior Copywriter – Publicis Brazil (2013-2014)
Copywriter – MullenLowe Brazil (2008-2011)
Copywriter – McCann Erickson Brazil (2007-2008)
Copywriter – MPM (ABC Group) (2004-2006)

Education & Skills:

New York Film Academy – One Year Screenwriting Program
ESPM/Escola Superior de Propaganda e Marketing, São Paulo – Bachelor’s Degree in Advertising & Marketing

kikomattoso@gmail.com
+1 929 4084427